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ZUMIEZ
PROMOTION // 2003 // ZUMIEZ
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For the 25th anniversary of Zumiez, instore signage was changed for the first time to promote the sale. I created a custom typefaces and doodle-like illustrations for the new campaign design. The bright colors and white type could be seen from a distance which increased interest from mall foot traffic. Promotional tshirts, stickers, buttons, and guitar picks were also created.
MARKETING - PROMOTION - ADVERTISING
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