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Diffraction Wines

Transforming a wine into a brand.

Originally a product in a portfolio of wines, Diffraction’s popularity and profile was a perfect candidate for increased distribution and a transformed personality.

Inspired by bending light, distorted sounds, and house music, Diffraction’s brand and label system uses repetition, distortion, and tonality to define it’s visual language. Diffraction wine grapes are pressed through the slats of a wooden hard press which also visually shares similarities of light (or juice) seeping around an object.


Brand Identity – Label Design – Label System – Brand Guide – Merchandise