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Dahlman Cellars

A new winery looking for a brand and a voice.

Establishing positioning through my Discovery process I helped Dahlman Cellars find their mission, values, and a visual pathway to build all creative.

Dahlman connects people to farms creating community, integrity, and most of all humility. A timeless visual language was created to be both recognizable and flexible. A core label system was created as well as a system adaptation for 3 other future tiers of wines exploring the capabilities of Dahlman’s craft.


Brand Identity – Label Design – Label System – Brand Strategy – Brand Guide